Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. Reader Bookmarking: This is bookmarked content for later retrieval which is some indication of reader value. . Remember bookmarked items can also influence your blog traffic (positively).

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Measuring the Value of Your Blog.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Here are seven tips to help you start measuring social media efforts. Understand how Google Analytics calculates unique visitors and how Feedburner calculates subscribers , but please don’t get so hung up on the geeky part of measurement that you don’t have enough time to gather insights and apply them. If not, why? If yes, why?

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. Read " What Is The ROI for Social Media " by Jason Falls which includes an interview the queen of measurement, KD Paine. Chris Brogan recently provided some insights about bookmarked blog posts and how they can help increase traffic.

Metrics 50

Metrics ROI Measure Content 50