Social Media Measurement Tools for Scattered Content Creators
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 3, 2007
Following the link to this post "The need to centralize brand in a decentralized world" made me link of a recent post from Amy Gahran about Jack Vinson (both of whom I hung out with at BlogHer). Individuals are influenced by word of mouth and discussions, so social media measurement is tied to the holy grail of marketing ???ROI.
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