Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. They have heavily promoted Facebook on their websites and blogs, at events and conferences. Facebook would do well to follow the lead of Twitter, MySpace and YouTube. 3) Facebook ROI is limited and often over-rated. on Facebook.

ROI 251

ROI Integration Question Facebook 251

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

tags: blogging nptech ).   So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. . 

Digg 88

Digg ROI Twitter Slides 88

Nonprofit Tech for Good

MARCH 24, 2011

Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results.

Social Media 271

Social Media Skills Management Media 271

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. 2) You are rarely retweeted on Twitter. Google, etc.

Social Media 279

Social Media Training Train Media 279

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 103

ROI Social Media Media Social 103

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.

Newsletter 257

Newsletter Social Media Build Media 257

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. As a community organizer, Twitter makes a lot of sense. Twitter does exactly that. Robin’s 10 Twitter Rules for Non Profits. Twitter is social. Follow Back.

Twitter 112

Twitter Community Profit Organization 112

Nonprofit Tech for Good

NOVEMBER 13, 2013

The webinar will pay particular attention to how to effectively create visual media and blog content to distribute on social networks. The webinar then closes with a discussion about how to track and report Return on Investment (ROI) for your online communications and fundraising campaign. Learn the importance of blogging.

Practice 270

Practice Communication United Kingdom New York City 270

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 279

Social Media Avatar Media Ratio 279

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media 249

Social Media Media Ning Social 249

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog. The design and content of your nonprofit’s blog.

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. 2) Embed Twitter and Facebook widgets into your homepage. Both Twitter and Facebook offer widgets that simply require you to copy and paste a small piece of code into to your website.

Social Media 251

Social Media Integration Websites Widget 251

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Today, those 14,000 members result in more ROI than 16,000 Facebook Fans and run a not-so-distant second to 411,000 Twitter Followers. No kidding.

Linkedin 192

Linkedin Group Spam ROI 192

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofit social media managers are bombarded with depressing content. The Next Big Thing in social media has no tangible ROI. Don’t.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog. The design and content of your nonprofit’s blog.

Social Media 150

Social Media Communication Media Online 150

Amy Sample Ward

JANUARY 18, 2010

Day and I’ve been watching the time zones wake up in the US and start Twittering about the various service projects and community building activities everyone is participating in. Earlier today I followed a link from Twitter to an archived guest post on Pamela’s Grantwriting Blog by Aerin Guy. Then or now.

Community 179

Community ROI Facebook Evaluation 179

Nonprofit Tech for Good

FEBRUARY 8, 2012

Subscribe to social media and mobile technology blogs. Define metrics of measurement and create a social media ROI spreadsheet. Create an e-mail signature that includes your website, blog, and social networking links. Write content and secure photos for website pages. Add e-newsletter subscribe functionality to your blog.

Social Media 272

Social Media Social Media Tech 272

Nonprofit Tech for Good

SEPTEMBER 11, 2012

So thanks for your great advice back then and the fantastic advice you still provide through your awesome blog. I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. The larger your communities, the higher your ROI. And it’s true. 5,000 is the magic number.

Web 260

Web Social Social Media Myspace 260

Nonprofit Tech for Good

AUGUST 29, 2010

published its first blog post. In fact, what I have discovered over the last year is that blogging was the missing piece in my social media strategy. 10 Most Popular Blog Posts :: Year One: Views. Five Simple Ways Nonprofits Can Measue Social Media ROI. 10 Twitter Apps for Nonprofits. Keep up the good work.

Celebrate 235

Celebrate Tech Social Media Nonprofit 235

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results. by Carie Lewis.

Content 104

Content Facebook Strategy United States 104

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. Before Myspace then Facebook and then Twitter, I was a voracious reader. 10) Track the growth and ROI of your online communities.

Social Media 247

Social Media Management Media Social 247

Nonprofit Tech for Good

JANUARY 16, 2012

I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. If you have a Twitter account, sign up with your Twitter username and password.

Profile 259

Profile Nonprofit Twitter Social Network 259

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Middle of e-Newsletter: News content that can be shared on Facebook and Twitter. Integration of blog content.

Newsletter 243

Newsletter Learning Social Media Social Network 243

Nonprofit Tech for Good

DECEMBER 28, 2010

Blog: hsus.typepad.com. Twitter: @ HumaneSociety , @ cariegrls. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Twitter is the one that surprised me the most. For us, Twitter is primarily a public relations/customer service tool. Name: Carie Lewis.

United States 246

United States Social Media Interview Examples 246

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Blog Unique Visitors. There absolutely is a math to social and mobile media. Social Network Followers. Other Metrics.

Track 186

Track Mobile Media Fundraising 186

Nonprofit Tech for Good

JULY 9, 2012

To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos. The popular misconception that the tools themselves i.e., Facebook, Twitter, Pinterest, blogging, etc.

Social Media 274

Social Media Management Media Social 274

AccelEvents

SEPTEMBER 1, 2021

Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content. Consider ‘free’ ways of promoting your event through content marketing , like writing a blog post, going on a podcast, or self-promotion on social media.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog. The design and content of your nonprofit’s blog.

Social Media 100

Social Media Communication Media Online 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2010

I do an online pre-survey if possible and browse their social media outposts, ask questions about the audience to the host, etc. But one thing I’ve always wanted to try is a Twitter Chat before the session and use it as a focus group. A list of active Twitter users who do summer learning programs and their members.

Training 97

Training Train Survey Twitter 97

Nonprofit Tech for Good

OCTOBER 5, 2011

These best practices will also be demonstrated live in the upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn. When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do. for Nonprofits.

Linkedin 197

Linkedin Group Practice Management 197

Nonprofit Tech for Good

DECEMBER 13, 2010

Blog: blog.nature.org. Twitter: twitter.com/nature_org. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions. Please summarize your ROI.

Social Media 210

Social Media Conservancy Interview Media 210

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And so it continues to surprise me that nonprofits invest far too little in video content, as if they are somehow exempt from this general trend. Finding the ROI. But we have reached an inflection point.

Video 139

Video Communication Strategy Stats 139

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 225

Social Media Media Avatar Organization 225

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

20:20 Social Media Analytics Blog; A colleague just shared a link to this blog by Guarav Mishra's company. I've been following him on Twitter and have been following his social media/social change blog but hadn't made it to his company's blog. I've been following him on Twitter and have. Tags: ROI.

ROI 50

ROI Social Media Media Aggregator 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? No doubt, the listening also provides great content ideas for their blog.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

APRIL 2, 2016

Twitter requires a time investment that many small nonprofits simply do not have. Instagram’s new algorithm will require top-notch visual and video content which most small nonprofits will struggle to create and curate. Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

DECEMBER 20, 2010

Blog: taprootfoundation.org/blog. Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Dupe: I love our blog – I has surprisingly become one of the strongest presence on our website. Are you tracking Return on Investment (ROI), and how?

Social Media 189

Social Media Foundation Examples Media 189