Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Use statistics to vividly demonstrate the scale of the problem being addressed.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105

Analysis Audience Test China 105

Givinga

JANUARY 2, 2019

A Glassdoor poll found that 75 percent of the workforce expects employers to support important initiatives in their communities.¹ Other corporate giving statistics on employee engagement, talent acquisition, and sales further illustrate the need for companies to engage in philanthropy or risk their position in the market.

Giving 40

Giving Charity Student Database 40