Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Research urgencies and offers that prompt action like matching gifts within 24 hours.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105

Analysis Audience Test China 105

Givinga

JANUARY 2, 2019

A Glassdoor poll found that 75 percent of the workforce expects employers to support important initiatives in their communities.¹ A few of the processes involved have included: Charity research and vetting. Workplace giving initiatives are becoming both more important and more sophisticated. Administering matching gift programs.

Giving 40

Giving Charity Student Database 40

NTEN

JUNE 6, 2011

I also informally polled the NTEN community. If you blend the job into one person, you have to make sure that person understands these two parts of the whole, and how they intermingle and influence each other.". Do you need a Communications Manager or a Community Manager for these new channels? What's the difference?

Management 90

Management Communication Community Roles 90