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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Study email subject lines and opening sentences that motivate instant open rates. Set goals around expanding your donor base, repeat donation rates, monthly giving sign-ups, and other loyalty indicators.

Lesson 59
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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

Being certified by B Lab recognizes the good intentions and social responsibility of companies, encourages responsible investing by providing sustainable ratings, and promotes a new legal entity meant to be more socially responsible, purposeful, accountable, and transparent (Hiller, 2013).

Model 53
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Your 2016 Cause Camp Speaker Lineup Announcement

NonProfit Hub

Understand the tenants of website conversion rate optimization and user-experience as it pertains to online donation pages and forms; 2. Practice time to combine/blend your people and money story. What You’ll Learn: 1. Discover how to measure how well your donation page converts visitors into donors; 3. Martha Piland.

Causes 28
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

The Ontario SPCA and Humane Society works to improve the lives of homeless and in-need animals across the Ontario region. Its rating platform allows suppliers to anonymously rate the purchasing practices of retailers. Top Nonprofit Website: Ontario SPCA. Nonprofit Website Overview. Simplified design.