Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Use statistics to vividly demonstrate the scale of the problem being addressed. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. The lessons went beyond just copy length and media slots, but those were prominent examples of the difference in mindset.
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