Whole Whale

SEPTEMBER 8, 2023

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. The lessons went beyond just copy length and media slots, but those were prominent examples of the difference in mindset. Blend time-tested principles with bold new applications.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105

Analysis Audience Test China 105

The Modern Nonprofit

AUGUST 30, 2023

Estimated Reading Time: 7 minutes END-OF-YEAR EVENT FUNDRAISING The final quarter of the year unfolds with a blend of reflection and anticipation. This can feel daunting, so we’ve gathered some creative ideas and real-world examples to help get your juices flowing.

Fundraising 52

Fundraising Virtual Game Hosting 52

Givinga

JANUARY 2, 2019

A Glassdoor poll found that 75 percent of the workforce expects employers to support important initiatives in their communities.¹ The needs of businesses blended with increasing demands from employees, consumers, and regulatory or tax agencies to create complex processes that attempt to meet the needs of everyone involved.

Giving 40

Giving Charity Student Database 40

NTEN

JUNE 6, 2011

I also informally polled the NTEN community. If you blend the job into one person, you have to make sure that person understands these two parts of the whole, and how they intermingle and influence each other.". Do you need a Communications Manager or a Community Manager for these new channels? What's the difference?

Management 90

Management Communication Community Roles 90