sgEngage

MARCH 8, 2022

Giving Days are time-sensitive fundraising events aimed at rallying communities to maximize engagement and donations to your institution and so much goes into running a successful one. The planning, preparation, execution and blend of multi-generational activities really comes together to make a community impact.

Giving 67

Giving Phase Gift Channel 67

Whole Whale

SEPTEMBER 8, 2023

Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

NonProfit Hub

JANUARY 4, 2016

According to the Fundraising Effectiveness Project’s 2015 Survey , only 19 percent of new donors to nonprofits give again after their first gift. In other words, if 100 donors made gifts via your year-end appeal in 2015, only 19 of them will donate again in 2016. Direct mail donors can attend galas.

Blended 28

Blended Conversation Mail Gift 28

OneCause

MAY 12, 2021

You may receive most of your donations online, or through traditional direct mail. More likely, your revenue pie consists of its own unique blend of all the above. You may also want to consider building connections with advocacy tools, accounting systems, and potentially call centers, direct mail warehouses, etc.

Support 59

Support Fundraising Integration Mail 59

Nonprofits Source

JUNE 30, 2022

Donation Page. Donation pages are great to link to in promotional materials, social media posts and bios, and on your informational web pages on your website. The CHOA donation page uses its green brand color and logo so viewers can quickly know what donation page they’re on. Inserting Logos.

Design 64

Design Organization Adobe Nonprofit 64

The Modern Nonprofit

SEPTEMBER 26, 2023

Do include an action (verb) + urgency, such as “Donate Now” or “Support Today” Don’t be vague. 5-6 weeks ahead: Direct mail goes out (remember to account for potential slowdowns with the U.S. Do prepare for a mid-campaign slump with a period where donations will be matched to activate donors.

Guide 102

Guide Goal Social Media Action 102