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The Canadian Anti-Spam Legislation (CASL) Is Going into Full Effect – Are You Ready?

Connection Cafe

The Canadian Anti-Spam Legislation (CASL) came into effect July 1, 2014 and is applicable to anyone who sends commercial electronic messages. During this time, many nonprofits reviewed their email marketing programs for compliance, and Blackbaud ensured all of our products used to send email facilitated your ability to do so.

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Best Practices for Protecting Your Organization from Cyber Security Threats

sgEngage

Here at Blackbaud, our Global Trust and Security Program is taking this matter very seriously, and the protection of our customers is top of mind. They then ask you to verify yourself before reviewing the activity – they ask for your social security number and address. That’s all a malicious actor needs to compromise your information.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Harvard Business Review reports that when asking for help, nonprofits tend to ask people “to give , to donate , or to help the cause.”

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Things We Like: Best of 2009

NTEN

Not only is it nifty piece, it attracted some of our best spam comments of the year: "Thanks for pants. Actually, some of the funniest protest signs of 2009 would make good spam comment fodder, if you happen to work for a fly-by-night SEO firm. Sure, this shirt is awesome in and of itself , but check out the reviews.

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Landing Your Emails – Expert Email Deliverability Tips

Connection Cafe

I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. By reaching out to old email addresses, organizations are more likely to hit recycle spam traps, trigger spam complaints, and ultimately, hurt the ability to get emails delivered to the inbox. that have them.

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Ditch the Excel Spreadsheets, or Why Effective Marketing Requires a More Sophisticated Database

ASU Lodestar Center

I put the two together, hoping that I didn’t miss anyone because they weren’t in last year’s emailing, or that I don’t send two (or more) invites to my spam-sensitive donors. But we know intuitively that Access is the not the same as Blackbaud or Salesforce. Touchpoints and follow-up are hard to remember. Targeting is difficult.