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The Science of Nonprofit Marketing and New Donor Acquisition

Connection Cafe

Marketing Manager at Blackbaud – follow Clare @clareinatx. . Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Math and science were my least favorite subjects in school.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

npNEXT 2013 – Penelope Burk is the first in a series of recorded presentations from Blackbaud’s experimental event, npNext. Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. In this presentation, Counter-Intuitive or New Path to Profit?: Have a listen.

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