One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014
Connection Cafe
JANUARY 6, 2014
In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%.
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