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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

Library 104
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4 Easy ways to recruit for your virtual lobby day

EveryAction

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Petitions Looking for an easy way to get people in the door for advocacy work? We’ll be rooting for you!

Virtual 163
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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. 6 elements your fundraising strategy should include.

Strategy 103
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Inspired by Corporations’ Investment in Purpose and Social Responsibility Throughout the Crisis and Hardships of 2020

sgEngage

The social good community continues to respond to the hardships and impacts of the pandemic and social justice issues. Many CSR (Corporate Social Responsibility) professionals have shifted their employee and community engagement strategies as the world shifted to virtual and socially distanced work.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Keep an Eye on Long Term Brand Strategy —ROB SHAW, DESIGN DIRECTOR If organizations are slowing or suspending efforts during a major change or financial downturn, what happens when things turn around?

Benefit 64
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Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The above visual is a social network. The definition of links or how you’re connected is defined however you want in social network analysis.

Analysis 104
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3 Grassroots advocacy milestones to meet this month

EveryAction

These volunteers are mostly your lowest level advocates who might help you fill up a lawmaker’s inbox or gain some attention on social media during critical parts of your campaign. Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months.

Advocacy 198