Use Engagement Scores to Point Your Members in the Right Direction
Association Analytics
SEPTEMBER 22, 2021
According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Influencers. If you have a tool, use it…even if it’s just Excel or your Association Management Software. Award Nominees. Volunteers.
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