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4 Key Ingredients to A Good Story: How to Tell Compelling Nonprofit Stories

Bloomerang

Once you’ve cracked the code to the pattern, you’ll find that telling compelling nonprofit stories becomes less overwhelming and more manageable. You can apply the same blueprint again and again and know the stories will be well received by your audience. . Below I’ll break a good story down into four key ingredients.

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The Core of Any Good Nonprofit Story – Struggle and Overcoming

Bloomerang

Imagine a story where someone was born, everything went perfectly from beginning to end, and then the story was over. When it comes to a good nonprofit story, struggle and overcoming are at the center. Knowing what struggle your nonprofit helps solve will help you get good at identifying which stories you should be sharing.

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How To Build Relationships With A Storytelling Welcome Email Series

Bloomerang

Stories help personalize your mission and show real impact with real people. Select stories of transformation to include in these emails to show how your organization is making a real difference in the lives of those you serve. . Tip: You can use “old” stories for this series because they are new to your new supporter!

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Nonprofit Communications Plan: How-To Package Your Message

Bloomerang

Having a coherent communications plan where you package your message will help ensure each piece of content you share is part of a greater story you are telling. Your message can be written, verbal, or even visual, but all messages should tell a story. Package your message and brand as part of an overall story. Spread the word?

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Nonprofit Content Creation: Back-To-The Basics of the Writing Process

Bloomerang

You’ve heard how important storytelling is for communicating your mission and message but let’s face it – you haven’t written a story since high-school English class. Once you can actually start visualizing your story it will help you know which direction to go with it. Now that you have your story content , you can go back and revise.

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Nonprofit Communications Plan: How to Pick the Best Platform for Your Message

Bloomerang

Mission moments” are a great time to deliver your organization’s strongest stories to a captive audience. For example, you could write a long appeal letter in which you are sharing photos and the story of someone you’ve served. Events can also go hand-in-hand with nonprofit public relations efforts if coordinated properly.

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Strategic Communication: External Nonprofit Communication

Bloomerang

Human brains engage, absorb, and remember stories better than any other form of communication available. . Consider which stories you have within your organization that are powerful stories of struggle and overcoming. Taking the time to craft powerful stories will go a long way in your communications.