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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Website analytics: help us track donation page interactions and web traffic. Email marketing analytics: help us track open rate, click-through, and donation conversions. However, you find that those who open and donate through email marketing are aged 40-60, female and live in a suburban area. Let’s explore an example.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Your nonprofit’s avatar is the brand identity upon which your social media campaigns are built and resources should be allocated to ensure that it’s visually compelling and memorable. websites, e-newsletters, donate now fundraising) and Web 2.0

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Using a horizontal logo for your avatar. Your nonprofit’s avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. Make a donation! Make a donation! Oh yeah, PLEASE make a donation! No doubt about it.

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Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

1) Following others without having yet uploaded an avatar. A 2009 study study by HubSpot found that not having uploaded an avatar decreases your followers by up to 80% and my guess is that the data from that study still speaks true today. Third Tweet: Donate to us! 2) Following others without having entered a bio.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit.

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HOW TO: Launch an iPhone App for Your Nonprofit for $25 a Month

Nonprofit Tech for Good

As an iPhone user, I personally would love to download the Apps of my favorite nonprofits and have their avatars displayed on my iPhone. And speaking of Apple, and since I know you will ask, “Donate Now&# buttons are not allowed on iPhone Apps. My guess is some sort of “Donate Now&# App is in the works.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

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