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Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors.

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HOW TO: Tap into the Power of Cause Awareness Days

Nonprofit Tech for Good

While embracing a comprehensive, long-term breaking news and crisis communications strategy is challenging for many nonprofits, all nonprofits, regardless of their size, can tap into the power of cause awareness days. Many nonprofits already participate in cause awareness day campaigns. For example, “ It’s #WorldWaterDay!

Awareness 261
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Five Types of Nonprofit Tweets Guaranteed to Get Retweeted

Nonprofit Tech for Good

Some of those Twitterers who are exposed to your avatar and your smart, useful and inspiring content for the first time will then be compelled to “Follow” you. You see that those listed below by far got the most retweets: 1) Powerful stats that speak to your mission and programs. Mobile Cause :: @ MobileCause.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Powerful stats. “+1″ other’s posts as your nonprofit to increase exposure of your avatar and to foster good will. Photos and slideshows.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Powerful stats. “+1″ other’s posts as your nonprofit to increase exposure of your avatar and to foster good will. Photos and slideshows.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. Emojis can be hashtags).

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9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks

Nonprofit Tech for Good

Increasingly, donors and supporters follow causes on social networks. If you make storytelling a higher priority than marketing, then over time your nonprofit’s brand becomes synonymous with the cause(s) you advocate. Engage authentically. Your nonprofit is not a person.