Avatar Blog Effective ROI 
Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Google, etc. into Google+.
Nonprofit Tech for Good
JUNE 8, 2011
The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Using a horizontal logo for your avatar. Not blogging. Blogging is the glue that holds your social-media strategy together. Blah, blah, blah.
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Nonprofit Tech for Good
JULY 11, 2012
The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. The era of “winging” it in social media is over.
Nonprofit Tech for Good
NOVEMBER 21, 2010
Blog: pancan.org/blog. Facebook has been a highly effective tool and is the strongest in communicating the message of the Pancreatic Cancer Action Network, but also allows people to connect and offer support to each other. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. gid=104492.
Nonprofit Tech for Good
JULY 9, 2012
To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos. The popular misconception that the tools themselves i.e., Facebook, Twitter, Pinterest, blogging, etc.
Nonprofit Tech for Good
JUNE 23, 2020
This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. For detailed best practices on how to use email effectively, see 10 Email Marketing Best Practices for Nonprofits. 2020 Social Media Size Guide ).
Nonprofit Tech for Good
APRIL 2, 2016
Even more cumbersome is the trend to not only publish your stories on your blog and website, but to also have to publish them on Medium , Steller , as Facebook Notes , on LinkedIn Publisher , and soon directly into Google.com. Your nonprofit blogs or publishes a story on your website at least twice monthly. We’ve all heard it.
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