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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

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Creating a Virtuous Cycle of Engagement For Millennials

Care2

” You’re likely to hear answers like, I signed a petition, changed my avatar on Twitter, or liked them on Facebook. Kari Saratovsky and Derrick Feldmann are co-authors of the newly released Cause for Change: The Why and How of Nonprofit Millennial Engagement. ” The resounding answer is, “Yes!”

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