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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

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Creating a Virtuous Cycle of Engagement For Millennials

Care2

While members of the Millennial Generation, now the largest generation in our nation’s history, are widely known for a desire to give back to their communities or be part of large social change movements – the way Millennials define their engagement tends to be very different from the way organizations do.

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