Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar
Bloomerang
MAY 25, 2021
Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.
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