ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

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Storytelling Audience Channel Story 45

Get Fully Funded

AUGUST 14, 2023

You’ll need to write several versions of your Ask for several different channels, and you’ll need to write several different posts. Here are some of the different pieces you’ll need to write: Teasers: A few weeks before your campaign launches, start letting your audience know what’s coming. Write your copy. This is a GREAT thing!

Campaign 98

Campaign Online Fundraising Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2011

Public Media At Risk, Guest Post by Vincent Stehle. At the time, there was no continuing threat to cut funds for public broadcasting. Already the House of Representatives has voted to eliminate funding for the Corporation for Public Broadcasting, which supports local public radio and television stations nationwide.

Public 96

Public Media Broadcast Conservancy 96

NonProfit Hub

SEPTEMBER 9, 2021

We’d guess that part of your strategy for Giving Tuesday involves leveraging social media. After enduring social distancing during the past year, social media is now a primary channel for connecting with friends, family members, and nonprofits alike! But, how can you maximize your social efforts ahead of November 30th?

Social 78

Social Broadcast Social Media South Carolina 78

Achieve

JULY 26, 2021

Use a multi-channel fundraising approach. Who is my audience? audience you are planning to reach. Look back to the fundraising strategies that you’ve used in the past, specifically those that you’ve used with the audience that you’re targeting, and see which approaches worked. Use a multi-channel fundraising approach.

Donation 85

Donation Fundraising Tips Channel 85

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

AccelEvents

JANUARY 13, 2021

A live streaming event is one great way to connect with a virtual audience, and in these times, making a genuine connection (or an attempt at a connection) with anyone, including your audience, is of the utmost importance. . Running a live stream event allows you to connect with your online audience in unprecedented ways.

Stream 88

Stream Audio Script Virtual 88

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2014

He is expected to surpass the United States White House account, @WhiteHouse (4,973,061), within the next days and is using Twitter as a power tool to broadcast his messages. A number of foreign offices have used this channel to reach out to peers and other influencers to set the record straight or to coordinate their digital outreach.

Twitter 120

Twitter Studies Rwanda Broadcast 120

NonProfit Hub

SEPTEMBER 9, 2021

We’d guess that part of your strategy for Giving Tuesday involves leveraging social media. After enduring social distancing during the past year, social media is now a primary channel for connecting with friends, family members, and nonprofits alike! But, how can you maximize your social efforts ahead of November 30th?

Social 41

Social Broadcast Social Media South Carolina 41

Connection Cafe

AUGUST 2, 2011

I recently attended the McPherson Co-op meeting and later the Public Media Development & Marketing Conference (PMDMC) in Pittsburgh, and I can't say enough about what a great host city Pittsburgh was, but more importantly, what amazing work PBS & NPR Stations are going to accomplish in the coming year.

Audience 35

Audience Community Broadcast Pledge 35

Forum One

MARCH 11, 2021

We shared lessons learned from 2020 , including how to think about crisis communications differently, focus on internal communications, and ensure your actions communicate something to your organization’s audience. Your internal audience is an important one, so you should determine how staff will receive key messages. Conduct training.

Communication 46

Communication Build Audience International 46

Forum One

AUGUST 24, 2022

Internal monitoring will be an ongoing process to identify narratives that have been used and to measure how well the narrative is moving in the public space in various channels. Narratives are profoundly shaped by social media and can be a marker for tracking changes in attitudes, beliefs, and behaviors.

Change 46

Change Strategy Attitude Policy 46

AccelEvents

JANUARY 13, 2021

A live streaming event is one great way to connect with a virtual audience, and in these times, making a genuine connection (or an attempt at a connection) with anyone, including your audience, is of the utmost importance. . Running a live stream event allows you to connect with your online audience in unprecedented ways.

Stream 52

Stream Audio Script Virtual 52

Qgiv

MARCH 25, 2024

Benefit concerts provide mutually beneficial promotion for both your nonprofit and the musicians who choose to perform at your concert by combining both of your audiences. You should also consider what type of security you’ll need for your venue to keep your audience safe.

Hosting 52

Hosting Benefit Music Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

With the debt ceiling debate raging in our nation’s capital, health care advocates have kicked into high gear and are using new social media tactics to engage elected officials in the fight to protect health care rights – Medicare, Medicaid, and the Affordable Care Act. The rows are your audience.

Twitter 95

Twitter Google Facebook Broadcast 95

Qgiv

JANUARY 3, 2024

Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. Mobile fundraising helps you reach a broader audience while also encouraging spontaneous giving. It can also integrate with live broadcasts to show the text campaign’s progress during an event.

Platform 59

Platform Giving Plugin Pledge 59

Qgiv

SEPTEMBER 8, 2021

When you’re done livestreaming on Facebook, your video will still be available to view for those who missed your live broadcast. Think of television shows offering audience participation. offered audience participation opportunities that didn’t rely on attending in person.

Virtual 98

Virtual Hosting Tips Amazon 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

When I started out, the “broadcast, festival, and screenings” model of distribution dictated community engagement strategies that were more linear, and limited. We knew that if our film was compelling, we could break through to the people in the audience — and maybe they would help get the word out about the film and the issues it explored.

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Change New Zealand Homeless Australia 104

NTEN

JANUARY 4, 2012

It's a tough subject because the audience considerations these days are multifarious: mobile or desktop? Engagement or broadcast? We'll also dive into which online tools and social media are most effective, what strategies fit each tool, and the advantages of integrating your online campaigns. Millenials or Boomers or Gen-Xers?

Internet 64

Internet Effective Broadcast Channel 64

Connection Cafe

MAY 12, 2017

But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast ? If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast. Within a multi-channel approach, Facebook Live can become a powerful way to raise more money online.

Facebook 38

Facebook Money Raise Broadcast 38

Nonprofit Tech for Good

NOVEMBER 13, 2015

Like all new tools there is a learning curve, but for nonprofit social media managers that spend a good portion of the their time on social and mobile media, Periscope is intuitive, easy to use, and a welcome break from the daily routine of posting, tweeting, sharing – repeat. Promote the stream in advance on social media and in email.

Report 100

Report Stream Interview Social Media 100

Tech Soup

AUGUST 11, 2014

The nonprofit Khan Academy YouTube channel got 430 million plus views last year, a 69% increase from last year. ” Let me translate: in social media we’re tending to have more frequent interactions with smaller groups of close contacts rather than doing Facebook broadcasts to large audiences.

Internet 65

Internet Indonesia Philippines Nigeria 65

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

You don’t necessarily have to do this with an online fundraising platform: you can start by using social media to encourage people to interact with and be vocal about your cause. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Harrison has over 61.5k

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Charity Lesson Marketing Digital 128

NTEN

AUGUST 3, 2011

Games for Change spoke with Darren about their work with Channel 4 Education in the UK, how they approach creating innovative and immerse games, and the difference in experience between creating commercial titles and "games for change.". Bow Street Runner was one of the first projects out of the gate for Channel 4 Education in the UK.

Game 68

Game Change Interview Broadcast 68

AccelEvents

JUNE 3, 2021

Integrations allow you to connect your accounting software, email marketing software, CRM platform, and social media channels. These are crucial integrations because they will enable you to track revenue, connect your leads to your event platform, and share the live event on social media. . Automation. Landing Pages.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

Integrations allow you to connect your accounting software, email marketing software, CRM platform, and social media channels. These are crucial integrations because they will enable you to track revenue, connect your leads to your event platform, and share the live event on social media. . Automation. Landing Pages.

Platform 40

Platform Online Registration Synchronous 40

Tech Soup

MAY 21, 2013

This is a great opportunity for nonprofits to get involved in community issues and share their mission with a tech-savvy audience. If you're unable to attend, TechSoup will be on the scene covering events in the Bay Area and broadcasting via Twitter ( @TechSoup ) and other social media channels. More Resources.

National 61

National America Broadcast Wiki 61

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 25, 2011

The creative process of making films is opening up and the outreach efforts to spark social change through documentary media are becoming much more dynamic and collaborative. Every Memory Matters is expected to go live in January, 2012, when Granito is broadcast nationally on the PBS series POV.

Guatemala 93

Guatemala Movie Artist Award 93

Connection Cafe

MAY 30, 2019

The first type of livestream fundraising campaign , which I call “ organizational livestream fundraising , ” is the concept of an organization using their own streaming channels to broadcast live video content for the purpose of fundraising. Channel Diversification. The organization is the content creator. .

Fundraising 34

Fundraising Stream Blackbaud Channel 34

Tech Soup

OCTOBER 8, 2014

Before joining CIR, Joaquin served as senior vice president for digital innovation at American Public Media and founding senior vice president for diversity and innovation at the Corporation for Public Broadcasting. He is the founder of CoCo Studios, which promotes media collaboration and game development for fiber and mobile networks.

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San Francisco Bangladesh Los Angeles North America 50

Tech Soup

APRIL 15, 2010

My favorite moments as a presenter are unfacilitated conversations between the presenter/experts and the audience/attendees. This can be useful and engaging, as long as we are ready to listen and respond in real time to the remote participants who are listening across multiple channels. I was in two sessions.

Reflection 43

Reflection Virtual Broadcast Social Media 43

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

The SXSW Interactive Festival (scheduled March 11-15, 2010 in Austin, Texas) is a mega huge social media industry event. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. What are the techniques and strategies that nonprofits use to find free agents?

Comment 97

Comment Artist Social Media Hype 97

Connection Cafe

JULY 27, 2018

Consumers already believe that healthcare companies’ content is more reliable than those of media organizations by a 9 percentage point margin; you can build on that and the trust it engenders will have a halo effect on your organization overall. Many healthcare organizations make the mistake of using new media as a broadcast tool.

Foundation 26

Foundation Donor Channel Marketing 26

DNL OmniMedia

OCTOBER 13, 2020

Provide for certain giving channels. Use the right outreach method and channel. Rather than broadcasting the same information across your entire donor base, you can send content tailored to specific segments of your constituency. Segmenting by communication preferences includes segmenting by: Which channels a supporter prefers.

Guide 52

Guide Donor Nonprofit Database 52

Connection Cafe

NOVEMBER 22, 2011

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. Use social media to mobilise and engage, not just take money.

Charity 51

Charity Digital Cancer Offline 51

Connection Cafe

JUNE 27, 2017

How Facebook live helped keep their audience engaged (and raise $100K). Our Communications team ended the planning meeting early and quickly mobilized to prepare for communicating the rescue to news media, staff, volunteers and our donors. How We Kept our Online Audience Engaged With Facebook Live. It’s January 20, 2017.

Stream 42

Stream San Diego Facebook Raise 42

Allegiance Group

FEBRUARY 2, 2024

In 2022, nonprofits of every size allocated roughly one-third of all spending to search ads—as a result, these organizations saw the highest return on ad spend (ROAS) of any channel. Note what both of these communication channels have in common: they’re digital. In the internet age, nonprofits need to have a prominent digital presence.

Digital 52

Digital Marketing Channel Nonprofit 52