Audience Benchmark Influence Marketing 
M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.
M+R
JUNE 5, 2023
Receptive and swayable audiences are becoming harder and harder to reach. As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads. Enter: influencers. Looking for benchmarks?
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Media Cause
FEBRUARY 16, 2024
One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Below, a few of our agency’s top experts share their take. Strategy is vital.
EveryAction
MAY 30, 2023
Before you get too far, don’t forget about a marketing plan! Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are.
Neon CRM
AUGUST 24, 2023
Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Does the report itself or the marketing around the report make claims that seem too good to be true? This is where the increasing amount of nonprofit sector research reports can help.
Bloomerang
AUGUST 29, 2022
At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. Luckily, a lot has changed.
Nonprofit Tech for Good
OCTOBER 25, 2019
The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Campaign Tactics.
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