One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019
Connection Cafe
APRIL 19, 2019
Adrian Sargeant says “a 10% increase in donor retention can increase the lifetime value of your donor database by 200%.”. It goes beyond the fundraising appeal to seeing a gift as a step in a relationship, not a one-off business transaction. First, believe deeply – in your heart and then in your brain – that donors matter.
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