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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Capture more info during event registrations. The point is to get creative in how you capture info about your supporters.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. Steer clear of info@ABC.org. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. The numbers don’t lie!

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professionals

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Create the ultimate nonprofit email newsletter

Get Fully Funded

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

The challenge is grabbing your visitor’s attention. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Write a headline for your story that tells the visitor what your organization does.

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How to Plan the Fall Fundraiser Everyone Will Be Talking About

Connection Cafe

Auctions, casino nights, galas, golf tournaments, fish fries, 5ks, raffles, and walks—whatever type of event your organization uses to raise funds—require a lot of planning, coordination, attention to detail, and time to bring to life. Make headlines and use social media to generate buzz. Vendor contact info list .

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The PREP Method of Design: Start with the Right Questions to Appeal to the Right Audience

NTEN

It allows you to introduce yourself and only then engage the visitor in a virtual conversation with an ask, be it to donate, sign-up for our newsletter, register for an event, volunteer, or use your resources. . You have a limited amount of attention from a visitor. Why (should I be interested)? Repeat it in the navigation.

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10 Best Web Content Practices - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. 1) Get To The Point: When a user visits your website you have about 5 seconds to grab their attention before they click off. Remember, content is still king.