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The Importance of Data Analytics for Fundraising Events

Achieve

If this occurs, try experimenting with different subject lines and injecting a sense of immediacy to ensure your email content receives the attention it deserves. Revisiting your targeting criteria and refining your messaging can help ensure that your content is as relevant as possible to the people you are reaching.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Mastering relevant content marketing. You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Tip: Post interactive content that encourages engagement. . Develop a written plan to promote your online appeals, blog posts, videos, and other digital content.

Strategy 142
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Website Design for NGOs: 5 Essential Strategies

sgEngage

All you need is an easy-to-use website builder, or content management system (CMS), and an understanding of a few web design strategies. As you read through these strategies, keep your supporters in mind. Keeping your supporters top of mind will help you create a website that gets real results. . Serious and professional?

Design 79
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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Mark Zuckerberg’s recently announced that Facebook’s News Feed will be veering away from branded content to prioritize content posted by personal accounts. 16:9 ratios require that the viewer tilts their phone and watches it in a non-vertical orientation. Both versions were identical except for one key difference—aspect ratio.

Profit 86
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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. Mention Matching Gifts in Your Subject Line Your email marketing subject line sets the stage for the entirety of your messaging content. To do so, be sure to mention matching gifts from the beginning!

Gift 97
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6 Video Marketing Tips For Nonprofits

NonProfit Hub

So, here are a few tips to bear in mind when putting together a marketing video for your nonprofit. This process is about identifying basic elements that might be helpful, like video length, visual-to-written content ratio, style and color pallet. As always, however, stay true to your brand and its own style and tone.

Video 63
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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . In her role, she leads the charge with lead generation, content creation, and brand management. .