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Great reads from around the web on August 5th

Amy Sample Ward

Full Circle Associates » How I use social media - Here is a great post from Nancy White discussing how she uses social media. It's something the site probably should have done awhile ago and if done correctly could make other services, like Digg, look all the more behind the times."

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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

This can take place in a variety ways, including brown bag lunches "Facebook Friday," presenting examples from other organizations experiences, sharing market research data about consumer trends and social media. You'll want to identify easy, simple first projects that flow from your organization’s internet marketing plan.

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Three Tips: How to Harness the Power of Video for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Video 28
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Convio Open: How APIs May Change the Way You Work - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) If youve ever used My Yahoo!

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Trust Me, Know Me, Love Me: Trust in the Participatory Age

Museum 2.0

Whether on blogs or talk-back walls, people are more conscious about their comments when they know their name will be associated with their work. Fortunately, we're not in a life-or-death business, so we should feel even more assured that honesty, not marketing spin, might be the best policy for gaining trust. But this goes both ways.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

The nonprofit's web site isn't overly complex and has a clear marketing strategy in place. Let's take a look at the "Official Definition" from the Web Analytics Association , an association of web analytic professionals. The nonprofit will most likely not have a full-time IT or web manager staff person.

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Interview with Jonathon Colman: Social Media Secrets from a Green Geek

Beth's Blog: How Nonprofits Can Use Social Media

Jonathon Colman is the Associate Director of Digital Marketing for The Nature Conservancy, where he works on a team that is charged with the strategic marketing and promotion of The Conservancy's primary web site, nature.org. In response to a post on Digg about the Conservancy???s Jonathon Coleman's Twitter Avatar.