Care2

FEBRUARY 20, 2009

An additional five donations were sent offline: 26 $5 donations 14 donations between $10-$25 4 donations of $50 or above Where did the donations come from—the e-mail blast, Facebook, the blogs or Twitter? We received 44 online donations in all. Twitter surprisingly drove most of them. of Chattanooga.

Case Study 35

Case Study Local Studies Social Media 35

Care2

OCTOBER 7, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 31

Social Media International Advocacy Case Study 31

Care2

JUNE 17, 2009

Environmental Groups Prompt EPA to Block Five Mountaintop Mining Projects For several years, Sierra Club , EarthJustice and Appalachian Voices have campaigned strongly to end mining projects that involve blasting away entire peaks, then dumping millions of tons of waste rock in the valleys below, causing permanent damage to the ecosystem.

Social Media 28

Social Media Advocacy Campaign Online 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. You'll want to identify easy, simple first projects that flow from your organization’s internet marketing plan. Fear about letting the public comment back "publicly". Especially in this economy.

Marketing 70

Marketing Blackboard Social Social Media 70

Care2

OCTOBER 18, 2007

Project Bread won the “Special Events Fundraising” prize for growing online donations 200% in two years, exceeding $1 MM in 2007. America’s Second Harvest won the “Online Fundraising Campaign” prize for their campaign in which people could select different food items (dairy, meat, etc.)

Convio 28

Convio Award Social Media Advocacy 28

Care2

SEPTEMBER 6, 2007

E-mail or call for details. frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" IDI hosts guided tours of the Second Life.

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

NOVEMBER 17, 2006

" These ideas might include pilot projects, commercial products and leadership initiatives that will improve the flow of information and news in the public interest. 60) Search « How can nonprofits make money off of this? 60) Search « How can nonprofits make money off of this?

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

NOVEMBER 20, 2008

Special Events Fundraising Honorable Mention: CauseForce and Project Bread - The Walk for Hunger Winner: National Philanthropic Trust for the Susan B. They promoted the campaign through social media sites and raised $300k online within two months. Komen for the Cure race.

Convio 28

Convio Social Media Award Advocacy 28

Care2

APRIL 22, 2009

We try to keep it light, informal, and funny -- providing helpful resources and interesting links, and being responsive to our followers, while also using it as a way to crowdsource and get buy-in and guidance on new projects.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

MARCH 4, 2008

What were your goals going into the project? frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" James OMalley: Why did you decide to host this competition?

YouTube 41

YouTube Social Media Generation Video 41

Care2

MARCH 3, 2008

What were your goals going into the project? frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" James OMalley: Why did you decide to host this competition?

YouTube 41

YouTube Generation Video Social Media 41

Care2

APRIL 14, 2009

This article was written by Jen Nedeau, Project Manager at New Media Strategies and blogger. frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

SEPTEMBER 25, 2007

Make it easy and meaningful Network for Good offered these perennial tips in their holiday tips last season (paraphrased below): Make the gift real – tell donors in concrete terms the impact their gift will make (think Oxfam Unwrapped and the Heifer Project’s gift guide ). – but tailored for each medium.

Social Media 28

Social Media Online Advocacy Fundraising 28

Care2

SEPTEMBER 20, 2007

Make it easy and meaningful Network for Good offered these perennial tips in their holiday tips last season (paraphrased below): Make the gift real – tell donors in concrete terms the impact their gift will make (think Oxfam Unwrapped and the Heifer Project’s gift guide ). – but tailored for each medium.

Social Media 28

Social Media Online Fundraising Advocacy 28

Care2

AUGUST 16, 2008

While we dont have hard metrics at this time, I would encourage nonprofits to read your previous Frogloop interview with Carie from the Humane Society, where she details how a YouTube contest helped add 2000 new members to their mailing list. I have used Youtube in some of my projects and so far I seen great results. com , Inc.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

MAY 4, 2009

Thanks to the Internet, open data efforts, and open source software projects, a variety of free and low-cost tools are now available that allow NPO/community group staff to dive into mapping. Until recently, these tools were too complicated and expensive for most nonprofit staff to use. Only one team can prevail – who will it be?

Social Media 28

Social Media Conference Advocacy Online 28

Care2

MARCH 4, 2009

” 10) Find Your Voice And Know Your Audiences: While it’s important to determine the kind of voice you want your website content to project it’s also critical that you tailor each web section to your target audience. Eg “It was decided” is less engaging, and inspires less confidence, than ”We decided.”

Social Media 38

Social Media Content Practice Web 38

Care2

SEPTEMBER 10, 2007

Sometimes, its worth contacting a local university or technical college to see if your video would fit as a student project. Thats why we typically provide a registration module and track this info for our clients. They can get a donated or subsidized videographer and/or editor. The future is live.

Video 28

Video Interview Social Media Online 28

Care2

NOVEMBER 15, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? Has the organization friended celebrities to drive more traffic to their own profile?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? Has the organization friended celebrities to drive more traffic to their own profile?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

MAY 15, 2009

Organize projects, such as a volunteer beach cleanup activity. In the Google Earth case studies, the projects all had real world impact but they remained focused on that, and not on just using everything that maps can do. Think about what your trying to accomplish, then what kind of work, maintenance, and so forth will be required.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

JULY 14, 2008

While we dont have hard metrics at this time, I would encourage nonprofits to read your previous Frogloop interview with Carie from the Humane Society, where she details how a YouTube contest helped add 2000 new members to their mailing list. I have used Youtube in some of my projects and so far I seen great results. com , Inc.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 7, 2007

Also - we had a complete strategy around this project, from building the profile to building the friends list. 60) Search « Care2 in the Press: Dawn Gets Greener With Care2 | Main | New M+R Study: Online Fundraising Tactics -- What Works? We didnt just come up with the idea put up a page, then wait for people to come.

Myspace 28

Myspace Social Media Advocacy Badge 28

Care2

FEBRUARY 25, 2008

How frequently did you e-mail your list? How many people were on your e-mail list before the challenge? So if a charity needed to build a well, for example, they could set that project for the month on Facebook, and really rally people behind that one specific project. And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

How frequently did you e-mail your list? How many people were on your e-mail list before the challenge? So if a charity needed to build a well, for example, they could set that project for the month on Facebook, and really rally people behind that one specific project. And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

SEPTEMBER 14, 2007

Those days are long gone: Creating a website, which used to be a weekend project by the president’s niece, has become a large endeavor involving various vendors and consultants. 60) Search « Would you like a share of $5 million? I believe that we will soon see a class of web 2.0

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

NOVEMBER 16, 2006

Those days are long gone: Creating a website, which used to be a weekend project by the president’s niece, has become a large endeavor involving various vendors and consultants. 60) Search « Would you like a share of $5 million? I believe that we will soon see a class of web 2.0

Consultant 31

Consultant Social Media Myspace Advocacy 31

Care2

JULY 10, 2008

He grew up in Tennessee, got a history degree from Harvard, worked in Manhattan for the Edison Project, then bought a home in Toronto where he rests and plays with his wife and their two sons ages 11 and 7.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

AUGUST 7, 2007

The very cool Causes application by Project Agape enables anyone with a Facebook account to support and engage their Facebook networks to support a "Cause" - be it "Save the Seals!," 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? " "End Global Warming!

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

The very cool Causes application by Project Agape enables anyone with a Facebook account to support and engage their Facebook networks to support a "Cause" - be it "Save the Seals!," 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? " "End Global Warming!

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JANUARY 23, 2008

Through the Regeneration Project, she’s pushing the religious community to buy wind and solar power electricity, reduce energy consumption in their buildings, and preach about our moral obligation to protect the earth.

Social Media 28

Social Media Oklahoma City Oklahoma Advocacy 28

Care2

FEBRUARY 3, 2009

Re-project online income now. We are seeing organizations whose income projections are the product of happier times. Don’t panic by dramatically ramping up the number of hard ask e-mails -- to the exclusion of almost everything else. 60) Search « Patch-Through Call Services – Finally Ready for Prime Time?

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

SEPTEMBER 10, 2008

September 9, 2008 | Andrea Hill Interesting project. frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is It Worth It?

Social Media 28

Social Media Advocacy Campaign 28

Care2

JULY 18, 2007

September 9, 2008 | Andrea Hill Interesting project. frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is It Worth It?

Social Media 28

Social Media Advocacy Campaign Case Study 28

Care2

APRIL 21, 2008

Campaign Stats: 6 employees and 2 interns, all working on other projects were responsible for the successful campaign launch with over 100,000 online participants who created 1,000 avatars online. The total staff involved six employees and two interns who were also working on other projects. The time invested, is hard to say.

Avatar 42

Avatar Life Online Social Media 42

Care2

APRIL 21, 2008

Campaign Stats: 6 employees and 2 interns, all working on other projects were responsible for the successful campaign launch with over 100,000 online participants who created 1,000 avatars online. The total staff involved six employees and two interns who were also working on other projects. The time invested, is hard to say.

Avatar 37

Avatar Life Campaign Social Media 37

Care2

APRIL 16, 2008

There’s been a significant shift as nonprofits go from thinking of the Internet as a stand-alone project to a core part of their fundraising and marketing programs. All of a sudden, I’m starting to see nonprofits create organizational and budget structures that encourage multi-channel marketing and fundraising.

Social Media 28

Social Media Advocacy Interview Online 28