Populism, Commercialism, and Jeffrey Deitch: The Shifting Debate about LA MOCA
Museum 2.0
AUGUST 1, 2012
Here's what happened: In 2010, amidst severe financial woes and declining audiences, the Museum of Contemporary Art in LA (MOCA), hired Jeffrey Deitch, a NYC gallery owner, to be their new director. Deitch--and to an even greater degree, Eli Broad--have expressed clearly that they want to expand the audience at MOCA.
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