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Strategies for driving non-dues revenue for your association

Nimble AMS

The 2021 Association Trends Study by Community Brands shows that associations recognize the need to diversify their revenue streams. For example, some associations develop calendars and holiday cards that feature members’ photography or artwork. . Here are some ideas: Set up a state-of-the-art online store.

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The 8 Greatest Nonprofit Social Media Campaigns

Twenti - Digital Marketing For Nonprofits

It also shows the importance of using the features already available or using a trend or hashtag that is already popular – such as in WaterIsLife’s #firstworldproblems campaign. Like WATERisLIFE’s campaign, truth showed that utilising the trends and audience that is already out there is very important in social media marketing.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

Flickr and Digital Photography: 5 Hours Weekly. Many people today are overwhelmed by text, and photos and slide shows can often do better at communicating your message than text-heavy articles or blog posts. Time and resources permitting, you can then expand to also using tools like TwitPic and Facebook Photos.

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Optimizing Student Prospecting Efforts with Social Listening and Influencers

Connection Cafe

See what topics, hashtags, images, and videos are trending among them. For example, if you seem them posting about topics specific to your community, share an article or fun fact about how your institution is (positively) related. Photography. Don’t be shy but don’t come off like spam or an eager salesperson.

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Healthcare Foundations: At the Crossroads of Communication

Connection Cafe

Logic and healthcare trends have revealed that healthcare communications should rely more on patient stories, and use the patient’s voice to communicate more effectively. A recent Nielsen study showed that 92% of us say we trust recommendations from friends and family above all other forms of advertising*.

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112 Tips to Raise More Money by Mail

BoardAssist

Don’t use a lot of photography and fancy layout in your letter or accompanying materials. Here are two reference articles you may enjoy: “How Brochures Kill Direct Mail Fundraising”. Gail Perry , MBA, CFRE, is an international fundraising consultant, trend-spotter, speaker, trainer and thought leader. Does Size Matter?

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50 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

A collection of economic and media trends and stats. A search engine that “knows millions of things” about people, places, and history, Qwiki takes the information from your Wikipedia Page and converts it into a more visual format complete with audio, video, digital photography, and the ability to “Improve This Qwiki.”

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