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What is Nonprofit Marketing?

sgEngage

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Direct Marketing Direct marketing involves direct communication with potential supporters either offline or online. Standing out in this crowded space can be a large challenge if you don’t implement a sound strategy.

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Nonprofit Engagement: Why Website Logins Matter

NetWits

Before you start thinking about how “big brother&# that sounds, let’s review the benefits this tracking provides both our organization and constituents: Personalized content – Because I know you visit the pages on dogs more than cats, I can now serve you new articles you are likely to find of interest.

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How to Get More Subscribers for Your Digital Newsletter

NonProfit Hub

You want to call the audience to action without commanding them to action, so shape your message to sound like it’s coming from a very persuasive friend. You can offer premium downloads, articles or resources; or, if your organization provides a product or service, offer discounts on them. Offline connections. Other website ads.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

That tip sounds kind of goofy, doesn’t it? Check out this blog article on effective fundraising communications tips you can use as you talk with your supporters. A funny, uplifting story can add value to someone’s day, as can an informative article about something they find interesting.

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What is Slacktivism and is it Even Helping?

NonProfit Hub

If your friend Sue shares an article on Twitter about helping kids in your community who are on reduced lunches, your inclination might be to ask Sue how she got connected and what you can do to help. A bit of a different example, offline, is wearing a ribbon on your shirt or a specific color on a certain day in support of a cause.

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5 Marketing Trends for 2015 That You Can’t Ignore

NonProfit Hub

We’re almost starting to sound like a broken record, but if mobile has not been a priority for you, now’s the time to embrace it. If you take the same piece of created content (a video, image, blog post, article, etc.) Is your marketing strategy so last season? Mobile is hot.

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Five Ways to Build Your Nonprofit Brand’s Buzzability

NonProfit Hub

Plus, it’s something that spans both the online and the offline worlds, and can put your organization clearly on people’s radars in a very positive fashion. You don’t want your stories to sound like obvious marketing pitches. Just be leery of how you tell your stories—keep the focus on the people involved, not just your organization.

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