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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. In this article we’ll discuss video engagement for social media, what it is and why it’s important. In this article we’ll focus on just one of those key findings: how emotion impacts social sharing.

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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

There are some universal elements to any compelling story, whether they’re in books, the news, articles, blogs, or movies. hint: it’s very helpful if you can make your “character” a specific person/animal or small group of people/animals that you can attach names to). What Makes a Good Story? What is needed to make this better?

professionals

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What Should You Say to Get People to Donate

Get Fully Funded

Or a Facebook fundraiser that raised so little it was embarrassing. When you ask for support in a way that’s concise, full of emotion, and clearly shows the reader/listener how they can help, you’re much more likely to get a donation. It’s a way to help them feel important and that they’re more than just a record in your database.

People 122
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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on?

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Experimenting with Facebook Landing Pages

NTEN

Back in February, I saw a great post from Mashable on how to build a landing page for Facebook and instantly thought of it as a great way to promote an upcoming fundraising event. While setting up the app in Facebook has several steps, the biggest piece of this project is to create the HTML that you want displayed.

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How to find donors online – 22 ideas that work

Whole Whale

This locked content might be a download PDF ,or just the rest of the article. The added benefit is that the pledge helps align the person’s identity with your cause, increasing the chance of a later donation. Paid: Facebook lead ads. These are low-cost ways to acquire an email on Facebook from a targeted audience.

Ideas 98
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Does your charity have too much data?

3rd Sector Labs

In fact, data is already a big enough challenge for most of us in the nonprofit sector, and it may not seem like I am helping matters by telling you “not too much, not too little … just the right amount.” I’ve already hinted at the answer in this blog post: You need as much data as you will USE. And no more.

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