The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing
Nonprofit Tech for Good
JULY 5, 2020
Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. In this article we’ll discuss video engagement for social media, what it is and why it’s important. In this article we’ll focus on just one of those key findings: how emotion impacts social sharing.
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