Remove Analytics Remove Plugin Remove Question Remove Ratio
article thumbnail

Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Mastering an analytic approach to strategy and planning. Are there easily-identifiable links and buttons to your donate page or plugin? . Then ask yourself these questions: Is your mission clear and compelling (i.e., Is it easy to get to your donation page or plugin from your home page? . If so, how?

Strategy 142
article thumbnail

How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

How to set up Google Analytics. Here are a few questions you should answer to get you started: Does my nonprofit have a content marketing strategy? The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Google Analytics.

Content 40
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. Maybe one of my readers will point me to some third-party typepad plugin that does this?

Measure 50
article thumbnail

Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

(Word Press users can use General Stats plugin.). " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- many analytics programs do not track RSS feeds. Last year, I had a ratio of 1.4 Audience Growth. If you're blogging, who is listening?

article thumbnail

8 Research-Backed Ways To Improve Marketing For Nonprofits

Nonprofits Source

It would be a stretch to prove a link between the post and exceeding donation goals without tracking analytics. This will attract reader’s attention by making them question the steps you took to get those results. How to set up Google analytics. The higher this ratio is the lower cost per engagement your ad will be.