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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. One example of thought leadership is this blog! K eep an eye on what leads to conversion.

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Psssst! Your Website Is Trying to Tell You Something

Tech Soup

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. Unfortunately, according to a new study by the Nonprofit Times and data analytics firm, Cardinal Path , nonprofits may not be making the most of the data our websites have for us.

professionals

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Tools and Software Every Professional Association Needs

Nimble AMS

This integration allows you to put your members first and offer advanced features today’s modern professionals expect, such as online payments and analytics that help you provide the best experience. Data Analytics and Reporting Tools. Below are some tools that can help your membership engagement and growth strategies.

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3 Ways Causes Can Use Data Like For-Profits

Achieve

Google Analytics is a powerful tool. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. But if data showed that your highest-value users are more likely to be older than 45 and female, you’d likely rethink your strategies and tactics in response.

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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Conversational marketing is a strategy to engage people in an online one-to-one discussion immediately. Chatbots are a tool used to execute this conversational strategy. Generally speaking, traditional online forms are seeing fewer conversions on websites for things such as e-newsletter signups or white paper downloads.

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Donor Privacy: Protecting Your Revenue and Reputation Online

OneCause

An online solicitation strategy has indeed become a staple element of a comprehensive end-of-year fundraising campaign. Nonprofits understand that donor retention is a much more cost-effective and desirable strategy for stewarding a healthy, loyal donor pool than new donor acquisition. Easy Strategies to Safeguard Donor Privacy.

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Innogive Conference Panel Resources: Mobile is the Needle, Social is the Thread

Beth's Blog: How Nonprofits Can Use Social Media

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Goodwill has learned from measuring its mobile strategy. Her blog is Contentious.com. Twitter: @agahran.

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