What’s in your social media measurement tool box and why?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 17, 2011
Measurement tools or perhaps more accurately, social analytics tools collect that data. If you are measuring reach, engagement or action, you’ll need an analytics tool. Analytics Tools: Google Analytics, Facebook Insights, Twitter Tools (Socialbro, Hootsuite, Bit.ly, Twitalyzer). Neff , Lights.
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