How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 17, 2013
I’ve also used this as benchmark for my training and peer learning projects so one could quantify transformation. I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media.
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