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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. About half of M+R Benchmarks participants reported working with social media influencers in 2023. PLUS: we’ll help you make sure you don’t lose access to data as Google ends support for Universal Analytics. Sign up now!

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Be Part of the 2024 M+R Benchmarks Study!

M+R

Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. Our data analytics team will combine (anonymously!) The post Be Part of the 2024 M+R Benchmarks Study!

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Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). Benchmarks are helpful, but your data is what matters most. Email Traffic.

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The 5 ½ Principles of Effective Donor Surveys

Connection Cafe

You should not conduct a donor survey unless you know exactly what information you need to obtain from the survey and what you’ll do with the info once you get it. . Works well on all web browsers (you can use your Google Analytics to see the most common web browsers used by your online audiences) . Purposeful. Best of luck! .

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

Analytics tools. industry benchmarks. Qui - for clients that are larger, we set up media citation reports (like a word doc with titles and links and relevant info about the mentions and how they should respond). So, I’m going to trouble shoot and just take some live notes here and post them as soon as possible.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

"   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog. .    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "  

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics. In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts.

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