Google Analytics 4 Promises More Power, Better Privacy–Is your Organization Ready?
Forum One
MAY 31, 2022
Google has developed a new, event-based data model with GA4 to meet digital analytics measurement needs in more precise ways and respond to privacy concerns and policies like GDPR. New key metrics focused on customer engagement. ? Active Users replace Total Users as the primary user metric in GA4. What’s new in GA4?
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