Whole Whale

SEPTEMBER 8, 2023

Focus on selling – Judge ads by sales results, not awards. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Apply those lessons to general advertising. Creativity matters only if it sells.

Lesson 59

Lesson Fundraising Digital Test 59

Care2

NOVEMBER 15, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. This chart shows the percentage of nonprofits using each feature. But was there ever any gold? And is there any left?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. This chart shows the percentage of nonprofits using each feature. But was there ever any gold? And is there any left?

Social Media 28

Social Media Place Myspace Advocacy 28