6 Generations of Giving: Who Gives the Most and How They Prefer to Give
Nonprofit Tech for Good
AUGUST 4, 2023
When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. 59% of Gen Zs are inspired to donate to charity by a message/image they saw on social media.* They are highly tech-savvy, having grown up with smartphones and social media.
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