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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns. This is called the hybrid model – although it has to be silo free for it work. The chapter goes on to outline different the optimum staffing for multichannel campaigns.

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Book: We First: How Brands & Consumers Use Social Media To Build A Better World

Beth's Blog: How Nonprofits Can Use Social Media

It’s already in the top 100 books over at Amazon. I liked the chapter about instilling “We First&# values into capitalism. Simon isn’t the first to suggest that capitalism has lost its way and needs a serious makeover. These include: Proctor & Gamble, Walmart, Starbucks, Toyota, Nike, and more. It resonated.

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The New Beta Way To Lead

Eric Jacobsen Blog

In her new book, The Fall of the Alphas: The New Beta Way to Connect, Collaborate, Influence – And Lead , she shows why the Beta model is the key to both business and career success. The Beta model is taking its place. Beta companies are communities, not armies,” she writes.

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The New Beta Way To Lead

Eric Jacobsen Blog

In her book, The Fall of the Alphas: The New Beta Way to Connect, Collaborate, Influence – And Lead , she shows why the Beta model is the key to both business and career success. The Beta model is taking its place. Beta companies are communities, not armies,” she writes.

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Books That Changed Us in 2020

Media Cause

After reading it, my husband and I started composting, we started a garden from seeds, we ditched paper towels, we stopped using Amazon, and we switched from almond to soy milk because of water needed to grow almonds (they call them “thirsty little nuts” in the book). – Sarah Ackerman, Director of Copy + Content .

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The New Beta Way To Lead According To Dana Ardi

Eric Jacobsen Blog

In her new book, The Fall of the Alphas: The New Beta Way to Connect, Collaborate, Influence – And Lead , she shows why the Beta model is the key to both business and career success. The Beta model is taking its place. Beta companies are communities, not armies,” she writes.

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Groundswell Book Club Part 3: Energizing

Museum 2.0

This week, we're covering the third objective in Charlene Li and Josh Bernoff's book Groundswell : energizing (chapter 6). Amazon doesn't let you write reviews for the fun of it. But this traditional model is private, building relationships between individuals and the museum rather than individuals and the world.

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