Care2

FEBRUARY 7, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. Of the ten issue-based campaigns we started out with, we noticed that two of them ? So we directed more of our budget to those campaigns.

Google 31

Google Grant Adwords Social Media 31

Care2

APRIL 16, 2008

The main sources of email list growth are site traffic, permission based list building (al la Care2), Google Adwords, direct mail list appends, and list rentals. If you are running a campaign and the main goal is to collect emails, you must have some idea of how you value those emails to be able to calculate ROI. All rights reserved.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

The main sources of email list growth are site traffic, permission based list building (al la Care2), Google Adwords, direct mail list appends, and list rentals. If you are running a campaign and the main goal is to collect emails, you must have some idea of how you value those emails to be able to calculate ROI. All rights reserved.

Advocacy 44

Advocacy Social Media email Online 44

Care2

APRIL 2, 2008

It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster. An article from SiteProNews , by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign.

Adwords 51

Adwords Google Social Media Advocacy 51

Care2

FEBRUARY 3, 2009

10,000 worth of free advertising each month through Google’s AdWords program ? Google AdWords charges are calculated on a cost-per-click basis. But a few months later, we were seeing our AdWords click-through rates of 600 per day. my co-workers and I knew it was at least worth trying. It was free , after all.

Google 37

Google Grant Social Media Adwords 37

Care2

APRIL 17, 2008

I appreciate our colleagues at CARE2 bringing this survey to the attention of its readers and would like to invite them to read more about the survey and how to sign up for our june 5th webinar by visiting [link] April 23, 2008 | Sue Woodward Copyright © 2008, Care2.com All rights reserved.

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

I appreciate our colleagues at CARE2 bringing this survey to the attention of its readers and would like to invite them to read more about the survey and how to sign up for our june 5th webinar by visiting [link] April 23, 2008 | Sue Woodward Copyright © 2008, Care2.com All rights reserved.

Social Network 28

Social Network Social Media Network Donor 28