What Would Homer Simpson Do? Your Messages and the Emerging Science of Behavioral Economics
NTEN
JANUARY 27, 2010
Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa. They all use principles of behavioral economics to influence their audience's decisions. For program staff, decisions can lift or sink an advocacy call-in campaign. Peer pressure still works. The answer? And you can too.
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