Interview: User Generated Content for a PSA Campaign from the Red Cross
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 18, 2012
Additional TV and print ads, which are personal accounts of how those featured have been touched by the Red Cross, are being released as public service advertisements (PSAs). More background in this New York Times article. We sent them each kits with journals and cameras and asked them to share their stories.
Let's personalize your content