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12 Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. That said, Google+ is low on the priority lists of most nonprofits. Reserve your Google+ Page URL.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Currently Google+ is only available to invited individuals. Finally, Google+ Entity Profiles will launch after the release of Social Media for Social Good: A How-To Guide for Nonprofits , so please consider this blog post a supplement to the book. Sign up for a Google Account. A Google Account is different from a Google Profile.

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The Importance of Branding Your Nonprofit on Social Networks Through Graphic Design

Nonprofit Tech for Good

Nonprofits were the early adopters of social networks. An Avatar :: 200 x 200 pixels. Your avatar should compliment or be extracted from your logo: 2. Google+ Banner :: 2120 x 1192 pixels. Facebook Google Plus LinkedIn Social Media Twitter YouTube' Facebook Cover :: 815 x 315 pixels.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

Google, etc. 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Your nonprofit’s avatar is the brand identity upon which your social media campaigns are built and resources should be allocated to ensure that it’s visually compelling and memorable. 5) You are ignoring Google+.

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11 Nonprofits That Excel at Social Media

Nonprofit Tech for Good

A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks. They consistently get retweeted, repinned, and reblogged and have an active fan base on Facebook and Google+. They are early adopters and boldly pioneer the Social Web.

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How Multi-Chapter Nonprofits Can Create a Consistent Brand on Social Media

Nonprofit Tech for Good

However, there’s always room for improvement and creating a consistent brand across all chapters and encouraging an organization-wide adoption of best practices benefits all parties involved. Step 2: Create avatars and banners for your chapters. If they do not have the capacity, then the head office must customize the avatar for them.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. Subscribe to receive text alerts from the early adopters in the nonprofit sector. Apple TV , Google TV , Sony TV … no doubt about it. Make new friends (Google+) and keep the old (Myspace).