Care2

SEPTEMBER 18, 2007

Whether someone opts in to your newsletter list from your homepage or meanders into your newsletter list from some other source, the next step is to send a welcome message. Or tell them about another action youre running. I hate to call it that, but your list is a resource to sell your brand, your actions, and your organization.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. All rights reserved.

Social Media 28

Social Media Video Advocacy Web 28

Care2

MAY 9, 2008

Email tops the list, followed by your Website, your campaign savvy and the quality of the actions you ask your constituents to take. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com May 9, 2008 | Kaya Matteo Thanks for sharing. All rights reserved. All Care2 terms of service and privacy policies apply.

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Emails sent to activists who had recently taken action on a given issue received 3x the response rate of regular full-list actions.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

AUGUST 8, 2008

Prior to joining Care2s campaign team, she worked for Amnesty International USAs Urgent Action program and the YMCA of Boulder Valley. Comments Off | by Share Article in Email Marketing , Online Advocacy , Online Fundraising Copyright © 2008, Care2.com Maureen McGregor is the E-activism Director at Oceana. All rights reserved.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

FEBRUARY 3, 2008

With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

JUNE 5, 2009

You can also use social networking sites as a teaser to promote your campaigns with links back to your action pages. Check out Frogloop’s article filled with the nuts and bolts of generating and tracking earned media. April 1, 2010 | sales leads Copyright © 2008, Care2.com Earned media. All rights reserved.

Social Media 47

Social Media Online Advocacy Media 47

Care2

JANUARY 6, 2009

Recognize value drivers - What user actions on the site help you achieve your goals? Receive monthly updates 2 Comments | by Share Article in Lead Generation , Misc. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com Which metrics will help you achieve it? Is it to gather donations or content? Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

Care2

MAY 15, 2009

Use email to reach out to your constituents to let them know what youre up to or to ask them to take action. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. The details of your emails are critical.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

NOVEMBER 9, 2007

With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift. Sarah Sheard sheard at 3MilSys.com November 17, 2008 | Sarah Copyright © 2008, Care2.com

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

MAY 22, 2008

May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com You can download the report here. Thanks for spreading the word! All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com You can download the report here. Thanks for spreading the word! All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

AUGUST 26, 2008

Prior to joining Care2s campaign team, sheworked for Amnesty International USAs Urgent Action program and theYMCA of Boulder Valley. Copyright © 2008, Care2.com Natasha has a background in field organizing and grassrootsorganization from 18 years of volunteer and work experience in thehuman rights movement. All rights reserved.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

JUNE 17, 2009

60) Search « Washington Post: Fundraising Via Email Is Way More Effective than via Social Networks | Main | Punching Up Your Action Alerts and Online Fundraising Appeals » Tuesday Apr 21 2009 Congratulations to Nonprofit Campaigners on Three Recent Victories Tuesday, April 21, 2009 at 11:22PM | by Clinton OBrien 1.

Social Media 28

Social Media Advocacy Campaign Online 28

Care2

JUNE 30, 2009

Update new activists on what is happening or has happened as a result of their action, then ask them to take the next step to help on that issue or on your next campaign. Take another action? June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com 60) Search « How Sticky is Facebook? Become a fan on Facebook?

Social Media 40

Social Media Advocacy Online Tips 40

Care2

MAY 3, 2007

With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. May 3, 2007 | Eileen Copyright © 2008, Care2.com 60) Search « New M+R Study: Online Fundraising Tactics -- What Works? 1 Comment | by Share Article in Misc. Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

MAY 3, 2007

With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. May 3, 2007 | Eileen Copyright © 2008, Care2.com 60) Search « New M+R Study: Online Fundraising Tactics -- What Works? 1 Comment | by Share Article in Misc. Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

MAY 31, 2007

On June 13, Interior Secretary Dirk Kemthorne announced a new draft of rules consistent with the 90-year history of policies that prioritize preserving national parks in an unimpaired state for our enjoyment and the enjoyment of future generations. May 31, 2007 | Amien Copyright © 2008, Care2.com Thanks for the info!

National 28

National Social Media Service Advocacy 28

Care2

JUNE 21, 2007

The Care2 message described the risks of PVC and urged participants to click through for more information, and to take action. Results: Care2’s campaign for CHEJ generated a 28% click-to-open rate, and resulted in 10,623 Care2 members clicking through to the CHEJ website to view the “Sam Suds” video. com , Inc.

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

JUNE 21, 2007

Regardless of whether people click-through or take action, as long as they can see who you are with respect to a cause, its important and leaves an impression. Copyright © 2008, Care2.com If you missed this months Roundtable, sign up for the frogloop Nonprofit Events Calendar to make sure you dont miss another event!

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

AUGUST 17, 2007

Members who took this action were further prompted to sign up for MFCN’s mailing list, and Care2 delivered the signups (with full first and last name, email address, zip code and in most cases, full postal address) at regular intervals to MFCN. Copyright © 2008, Care2.com To create a new comment, use the form below.

Case Study 28

Case Study Conservancy Studies Social Media 28

Care2

OCTOBER 29, 2007

Also in the running and campaigning hard are (in alphabetical order) Center for Arms Control and Nonproliferation; Citizens for Global Solutions, Faithful Security; Genocide Intervention Network; Global Green USA; National Religious Campaign Against Torture; and Women’s Action for New Directions. Copyright © 2008, Care2.com

Poll 28

Poll Social Media Grant Advocacy 28

Care2

JULY 15, 2008

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Video 28

Video Social Media Advocacy Case Study 28

See3

MARCH 27, 2008

Coming from a background in SEM and lead generation, I was so glad to see “Web 2.0 You need a strategy for your video and your call to action. This relates to Michael’s other session on using microsites to convert views to action. He said it’s important to start with stories and to have a strong call to action.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

JANUARY 15, 2009

60) Search « Friday Webinar: Best Practices for Email List-growth and Fundraising | Main | 10 Fast Tips to Boost E-newsletter Performance » Thursday Jan 15 2009 What Makes A Campaign Go Viral? – Anne Dougherty, Clean Water Action @escapetochengdu : Viral = spreads on its own without any help from its creator.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

NOVEMBER 26, 2007

First, converting someone who has found you and perhaps taken an action into someone you have permission to contact repeatedly. Copyright © 2008, Care2.com The topic was hot and near and dear to my heart – converting online activists/subscribers into donors. And the house was packed. All rights reserved.

Social Media 31

Social Media Advocacy Online Money 31

Care2

MAY 4, 2009

Burks | Mercy Corps Communications Track - Franciscan B Action is at the heart of what our organizations do. This session will explore how to write compelling, memorable stories that get people to take action and keep them engaged. May 24, 2009 | Not for Profit Marketer Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

JUNE 13, 2009

A few months ago, I reported on Frogloop that the “boomer” generation was the fastest growing population on Facebook. Even though I enjoy Facebook I honestly think a class action suit would not be unreasonable. June 30, 2009 | Andi Copyright © 2008, Care2.com ” Agreed! Those trends maybe slowing down.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

SEPTEMBER 6, 2007

Studies show that about 20% of online community members take actions offline at least once a year that involve their online life. Copyright © 2008, Care2.com 60) Search « Online Video: An Interview Revealing Best Practices and Trends | Main | Grantmakers Dive Into Web 2.0 IDI hosts guided tours of the Second Life.

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

APRIL 26, 2007

Strategies mentioned today included ring tones with an ear-friendly message (and/or downloadable in exchange for an email address), interactive incentive programs, photo messaging and direct action campaigns. Katrin May 2, 2007 | Katrin Copyright © 2008, Care2.com Happy texting! All rights reserved.

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

SEPTEMBER 10, 2007

Harness the creative power of user-generated content. At the low end, user-generated videos often look low-budget and can be created w/ even a webcam. Did anyone click through to donate or take action after a call to action at the end of the video? Copyright © 2008, Care2.com The future is live.

Video 28

Video Interview Social Media Online 28

Care2

JULY 26, 2007

You can also see how that translates into cost per action or email viewed (opened). I sense that someone had a *lot* of fun doing the math behind these form fields. :) I think this ROI calculator is a great means for getting down to the brass tacks of $$$-value that social networks generate per person-hour invested in them.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can also see how that translates into cost per action or email viewed (opened). I sense that someone had a *lot* of fun doing the math behind these form fields. :) I think this ROI calculator is a great means for getting down to the brass tacks of $$$-value that social networks generate per person-hour invested in them.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

MAY 7, 2007

We used storytelling to engage people and motivate them to take action. Two ways we engaged people was to take action then post a comment on our page telling us what you did, and we also asked for people to submit photos of what they were doing and wed post on our page. Advocacy, however, has been more successful.

Myspace 28

Myspace Social Media Advocacy Badge 28

Care2

MAY 31, 2007

One more caveat: all of this applies only to names that were acquired by some natural action of the prospect themselves. May 29, 2007 | Amy Hummel My strongest advice ask for more actions + a donation as quickly possible and remind them why they signed up. Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

One more caveat: all of this applies only to names that were acquired by some natural action of the prospect themselves. May 29, 2007 | Amy Hummel My strongest advice ask for more actions + a donation as quickly possible and remind them why they signed up. Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Activities Active 28