ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience.

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Kindful

MAY 26, 2021

Sometimes without even noticing it, our brain is activated in a unique and engaged way when a story is being shared. of storytelling will help you drastically increase your organization’s revenue and impact. A good story allows organizations to build those relationships, win hearts, change minds, and prompt action.

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Storytelling Story Share Build 57

Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Communicate with your audience by showing engaging photos of your work or a testimonial. are active on social media due to their strong desire to connect and socialize with others. Clear calls-to-action (CTAs). Millennial Impact Report. of millennials.

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Audience Tips Fundraising Social Media 82

Neon CRM

JULY 13, 2023

The massive generosity movement is largely driven by an active online community. Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. Launch a Storytelling Campaign Studies have proven that storytelling is much more effective than fact-sharing alone.

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Social Media Ideas Donor Media 98

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. When creating a Facebook Ad for a year-end campaign, it’s imperative to have an eye-catching visual and a specific call-to-action. 5) Raise money using Facebook Live.

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Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

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Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Develop a strategy for data storytelling. Know your audience. Understand your capacity. Commit to a schedule.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

They allow you to communicate a clear call to action and show supporters the tangible impact they create. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Start with activities such as: Aligning on a brand vision.

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Nonprofit Tech for Good

AUGUST 9, 2021

Since then it has grown from 106 million active monthly users to 310 million active monthly users. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. For the first 13 years of its existence, growth was slow but steady. For example: 1.

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Greater Giving

FEBRUARY 12, 2024

Signature Gala Evening Elements A well planned event timeline builds excitement and spurs action without feeling forced. Create engaging activities for your guests to participate in. Create engaging activities for your guests to participate in. Inspiring speakers that resonate with your cause can captivate the audience.

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Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Leverage storytelling to build a base. Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data. Be clear on: Your target audience. Leverage storytelling to build a base.

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Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

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Bloomerang

JULY 24, 2023

The list offers a wide range of activities to choose from to support the financial growth of the organization. Because board members can be hesitant with personal solicitation, only a few options involve directly asking for money. They simply need to be good storytellers. This is fun and easy and could become an ongoing activity.

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Classy

JUNE 7, 2021

Even though monthly donors generally give smaller amounts on a per gift basis, they are over five times more valuable to your nonprofit than one-time donors and are more likely to take additional actions for your nonprofit on top of their monthly gift. Identify the Right Target Audience. Download the Ultimate Guide to Recurring Giving.

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Donor Sudan Storytelling Template 105

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. People who are active on Twitter tend to be plugged into current events and trending news. Twitter is not for every nonprofit.

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Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. And in a digital world where 55% of people who engage with nonprofits on social media take some action, that’s a substantial missed opportunity. Let’s dive in!

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Eric Jacobsen Blog

JULY 1, 2014

Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Several companies, such as Kimberly-Clark , actively teach storytelling skills to their leaders. A story‘s structure should be context, action, result.

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Storytelling Leadership Tools Structure 56

ASU Lodestar Center

APRIL 1, 2022

Storytelling as a solution. Communicating what a nonprofit does through storytelling is a valuable and engaging tool for stakeholders. Storytellers strategically place the donor or prospect into the story, allowing them to help solve a problem, making them a hero. The flow of a compelling story is audience ?

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. As a general trend, women make up more of the population on social networking sites than men do – but on Pinterest, they make up a whopping 81% of active users.

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Qgiv

JUNE 6, 2023

How do you target the right audience for Facebook Ads for nonprofits? Include calls to action in your ads that direct your supporters to your website or a specific project’s landing page. One fundraising tool perfect for this is the Facebook donate button, which doubles as a call to action in your ads.

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Facebook Guide Demographics Nonprofit 86

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Social media: Maintain an active presence on social media platforms like Facebook, Instagram, and TikTok. Tell the story of those impacted by your organization.

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Marketing Tips Influence Nonprofit 52

Qgiv

MARCH 29, 2023

billion Google searches per day, the opportunities to be seen by a new online audience are endless. To keep the grant, nonprofits must follow the program details, show successes, and stay active optimizing and improving their ads. The more pages and storytelling opportunities there are, the better. Build effective ads.

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Eric Jacobsen Blog

AUGUST 15, 2012

Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Several companies, such as Kimberly-Clark , actively teach storytelling skills to their leaders. A story‘s structure should be context, action, result.

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Pamela Grow

OCTOBER 4, 2023

” Find your own dramatic and exciting angle to captivate your audience. Make them feel integral to the cause, reinforcing the notion that they are actively changing lives. Related Posts: What’s in My Inbox | Thanking Your Monthly Donors Is Your Nonprofit Storytelling Missing This Key Ingredient? Happy fundraising!

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Qgiv

JULY 27, 2021

Julia: My framework that I use with my clients is 80/20: 80% of your posts should be informative, educational, inspirational, helpful, valuable, shedding light on your programs, storytelling, etc. You want to put more deposits in than you take out, and it’s really about how you show up for your audience week after week after week.

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Social Media Media Tips Social 138

Qgiv

SEPTEMBER 1, 2021

After amassing 800 million active users worldwide, TikTok is now used for much more than dance challenges and quick recipe videos. . Like any other marketing tool or social media platform, TikTok’s value is in its storytelling ability. Does the tool help you reach your target audience? Educating your target audience.

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Forum One

MAY 27, 2021

NRDC launched an immersive storytelling experience featuring powerful stories and moments from the last 50 years to mark its anniversary. We worked with them to rethink their digital ecosystem from the ground up and optimize how they are attracting, engaging and growing their target audiences, including donors and supporters. .

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Allegiance Group

MAY 1, 2024

Stay tuned to discover actionable insights that can truly make a difference. Whether revenue comes from a previous campaign, a particular audience, or a giving package, leverage clean data so you can know where you’re going and eliminate potential problems. Keep reading to find out more! #1

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Campaign Guide Fundraising Storytelling 52

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. Segment Your Audience Segmentation isn’t only essential for email campaigns—segmenting your direct mail recipients personalizes your message and improves engagement. Direct mail is too often associated with the past.

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Connection Cafe

OCTOBER 11, 2019

The other forms of capital outlined by Joseph – social, intellectual, moral, and reputational – relate to the power foundations have to share knowledge, bring people together, and inspire other institutions and individuals to take action. Here are five steps you can take to make that happen with your storytelling: 1. Remove the jargon.

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Neon CRM

OCTOBER 6, 2023

They cater to a broad audience and are often more affordable, making them an excellent choice for attracting a large number of attendees. Provide clear event details, including ticket prices and benefits, to encourage immediate action. Webinar Next-Level Storytelling Tactics for Nonprofits Learn More 9.

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Forum One

DECEMBER 8, 2021

GOLD – Activism for Websites. To mark its anniversary, NRDC launched an immersive storytelling experience featuring powerful stories and moments from the last 50 years. Gold – Activism for Websites. NRDC’s “Fighting Polluters Since 1970”. NTI Nuclear Security Index. The Vilcek Foundation. City Health Dashboard.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2009

Ivan Boothe pointed me over to a blog post by Lina with an intriguing tweet " Transmedia activism with a co-creation network." Now to dig into this topic because it combines a couple of interest - storytelling with social media and working in a networked way. She offers some examples of this approach from the activism field.

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