Connection Cafe

NOVEMBER 9, 2011

Author: Brandy Reppy. For years, the bane of every email marketer's existence has been staying off of the dreaded spam filter and staying in good graces with readers. But now, it seems there is another challenge facing email marketers, and it's worth your time to keep it in mind. Call it bacn , bacon , or graymail , it's that "other" kind of email - not personal, not spam - that's making it harder and harder to get noticed in an overflowing inbox.

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Spam gMail Newsletter email 50

Connection Cafe

NOVEMBER 11, 2011

Author: Kent Gilliam. I remember it like it was yesterday. It was the only thing on the news on August 2, 1990. That’s the day Iraq invaded Kuwait, an event that would start a domino effect that has lasted more than 20 years. I was just 19 at the time and not really sure what I wanted to do with my life. I wasn’t college material (back then) but knew I wanted adventure so two days later on August 4th I enlisted in the Army as an Infantryman.

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Convio Kuwait Iraq Illinois 42

Connection Cafe

NOVEMBER 10, 2011

Author: Katie Beth DeSchepper. As we continue to ramp up for the spring event season, I want to bring a strategic data point to your attention for thought and consideration. There are many data points that show that the participation at events is moving up, but at a slower rate than previous years and the event donation value of each participant at events is also moving up.

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Influence Chart Rate Convio 28

Connection Cafe

NOVEMBER 8, 2011

Author: Guest Blogger. The following post is by Dennis McCarthy, Convio's VP of Strategy and Organizational Practice. This year’s winner of Best Integrated & Multi-Channel Campaign was The Trust for Public Land , an organization founded in 1972 to protect land for the public to enjoy as parks and public spaces. The Trust’s goals were to increase revenue with less expense and smash prior records for year-end fundraising.

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Convio Mail Lesson Channel 26

Connection Cafe

NOVEMBER 10, 2011

Author: Sara Spivey. I recently spoke at the Association of Fundraising Professionals (AFP) Leadership Academy. My topic was “ Why VENDOR is no longer a dirty word: How to Make the Most out of Vendor and Corporate Sponsorships.” It seemed odd to me that something that is second nature to me as a marketer is foreign to many nonprofits. For some reason, befriending a vendor or a corporation is “selling out” the cause in the name of the almighty buck.

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