Mission Statements That Matter
Connection Cafe
DECEMBER 16, 2011
Author: Rachel Muir. Why is our industry plagued with so many terrible mission statements? You know the ones…they include meaningless words like “outreach” or “integrity.” Wordy, vague, fuzzy, with a gratuitous gloss of inspiration layered thick on the top. Completely forgettable and even our staff stumble on their words to get it out.
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