Sat.Apr 14, 2012 - Fri.Apr 20, 2012

Beth's Blog: How Nonprofits Can Use Social Media

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Find the Charlie’s, Justine’s, and Edna’s in your network

Beth's Blog: How Nonprofits Can Use Social Media

I was honored to moderate a panel at Innogive Conference on the intersection of social and mobile strategy. I got to hear Scott Dunlap who is VP, Emerging Opportunities/New Ventures at PayPal deliver a great talk that offers some persona for different actors in your nonprofits network and how they influence, activate, or raise awareness for your cause through social channels.

Network 102
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Book Giveaway: Facebook Marketing for Dummies

Beth's Blog: How Nonprofits Can Use Social Media

One of the great things about the Nonprofit Technology Conference is that you get to connect with colleagues. I ran into John Haydon who helped me with my new Facebook brand page. He presented me with a copy of new book, Facebook Marketing for Dummies. As a nonprofit technology trainer, I have to keep up to date on a lot of topics, including Facebook.

Facebook 101
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Scrappy VS Strategic: Is there a generational divide in nonprofits around how to innovate using new technology?

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Ceclcia Aros. Note from Beth: I’m working in Dubai this week and have lined up some guest posts from some colleagues. Daniel Ben-Horin from TechSoup Global wrote a thought provoking post over at the SSIR about generational differences in nonprofits when it comes to trying to scale social change strategies using social technologies.

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Twive and Receive Approaches 100 Cities with Two Months to Go

Beth's Blog: How Nonprofits Can Use Social Media

Twive and Receive Approaches 100 Cities with Two Months to Go Guest Post By Geoff Livingston. Yes, just what you wanted, another Twitter coined word – Twive, combining Twitter and giving. But when Razoo designed Twive and Receive , a national giving day slated for June 14, we couldn’t help ourselves. With strong roots in prior national giving events and contests such as Twestival Local and America’s Giving Challenge , we wanted Twive to have the same fun spirit of those early ground-

Contest 97
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Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth's Blog: How Nonprofits Can Use Social Media

Guest Post By Dennis McCarthy is Convio’s. We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Convio , along with CAREUSA , recently completed Insights into Integrated Marketing Constituent Behavior to further the thinking and dialog around integrated marketing.

Channel 104